Price: $50.00 - $26.00
(as of Nov 03, 2026 16:57:26 UTC – Details)
This book lavishly illustrates the first 50 years of Apple’s history through stunning, full-color photographs.
Instant New York Times Bestseller
In time for Apple’s 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company’s entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features new facts that correct the record and illuminate its subversive culture and fresh interviews with the legendary figures who shaped Apple into what it is today.
On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.
Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs’s obsessive eye for detail set the stage for products—Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch—that married advanced technology with beauty, simplicity, and fine design.
Deeply researched, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple’s dominance as it enters its second half century.
Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple’s unique and innovative vision, and a must read for anyone whose life Apple has touched.
From the Publisher
Publisher : Simon & Schuster
Publication date : March 10, 2026
Language : English
Print length : 608 pages
ISBN-10 : 1982134593
ISBN-13 : 978-1982134594
Item Weight : 1.21 pounds
Dimensions : 7.38 x 1.7 x 9.13 inches
Best Sellers Rank: #25,171 in Books (See Top 100 in Books) #11 in Electrical & Electronics (Books) #12 in History of Engineering & Technology #17 in History of Technology
Customer Reviews: 4.7 4.7 out of 5 stars (924) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers find this book essential reading with well-told stories and plenty of well-told Apple history. They describe it as a fun and engaging read with beautiful design, and consider the author perfect for writing it. While some customers find it well worth the price, others feel it’s low quality for the cost. The readability receives mixed feedback, with some finding it readable while others disagree.
